HELP AND TIPS
SUPPLYING DIGITAL ARTWORK
We would prefer High-Res PDF files, but we can accept artwork in almost any format.
Below are an example of compatible Apple Mac programmes, but if you have any queries then give us a call to discuss your options.
PDF High-Res files
WHEN SUPPLYING DOCUMENTS PLEASE REMEMBER TO INCLUDE
For the relevant job only, including any used in logos etc.
All Photographs/Illustrations/Logos to be used with the job.
Please provide us with a set of proofs where any artwork is supplied on disc.
Print ready PDFs
When creating PDFs from InDesign for print, use the PRESS READY setting as this converts any nasty RGB elements into lovely CMYK. Even better still, make sure you do not have any RGB elements in your document from the beginning. If you are using Pantone colours ensure they are selected as spot colours rather than process.
Pantone Colour Bridge
If you are trying to match a Pantone colour as close as possible out of CMYK, then you should use the Pantone Colour Bridge swatch located in the InDesign colour swatch options, choose between uncoated or coated depending on the material it is being printed on as this too will make a difference to the CMYK breakdown.
Understanding RGB and CMYK
RGB is based on light (red, green and blue) and is used for web applications or for screen display.
CMYK is based on ink production, these colours are cyan, magenta, yellow and black or ‘key’ which is where the K comes from.
The vibrance of RGB cannot be matched via CMYK inks so please keep this in mind when creating artwork, for example, bright blues and oranges etc when converted to CMYK will be much more duller.
In order to produce vibrant bright colours in print, this is when you can introduce the Pantone spot colour system. Pantone swatches offer unique colours.